Victor Boullet and Edie McKay, Institute of Social Hypocrisy
June 19th, 2010 - July 4th, 2010
The Institute has moved its headquarters from Paris to Edinburgh for the duration of the Annuale, and with plaques and flags, it has installed its authority into its new building.
The title is taken from a text work by Victor Boullet, which is part of a series of pieces discussing insecurity, alienation and acceptance.
There is also a visual account of the hypocrisy in the relationship between the explorer Roald Amundsen and his dogs during his South Pole expedition in 1911.
Edie McKay’s site-specific installation consists of three elements constructed floor to ceiling from plasterboard and paint. These columns serve as a fake support for the room, they are present, yet redundant, symbolic of our relationship to our own social environment.
For the duration of the Exhibition The Institute took over the EMBASSY website
of Social Hypocrisy
The Institute of Social Hypocrisy is the Paris based artificial organization that fronts an ongoing collaborative work by the artist Victor Boullet. The Institute of Social Hypocrisy is conducted in the form of a protracted performance piece and its very existence is brought about by inviting participation with others.
The ISH provides a perception of authority and thus acts as a Trojan horse; it permits the contributors to covertly infiltrate organizations and to gain access people that they might not normally be able to approach.
The accepted paraphernalia that symbolize an official structure also represent The Institute. Door plaques, headed paper, business cards and a flag combine to present an authoritative façade that conceals the true internal activity.
The fundamental theme recurring in Victor Boullet’s work is that of alienation and acceptance. He highlights the aspects of intrinsically hypocritical social behaviour used to ingratiate oneself with others. This sense of exclusion, and the subsequent desire to put up an illusion of conformity, functions as the point of departure for the activities taking place within the The Institute of Social Hypocrisy.
The Institute combines these two connected aspects, of simulated bureaucracy and hypocrisy to form a conceptual umbrella under which a programme of related events can take place. It provides a structure for artists to take control of the programming and direction of their work and to be responsible for the events, installations and publications that occur.